S AINT JOHN'S - "RICH WITH THE TEXTURES OF LIFE"
SITUATION: Saint John's Tower is an upscale retirement community located on Millwaukee's East side on the shore of Lake Michigan. The retirement living market is becoming increasingly cluttered and confusing.
GOAL: Separate Saint John's from the competition by defining its differences and communicate them to the target in a positive way.
SOLUTION: The theme "Rich with the Textures of Life" was devised to illustrate the cultural and artistic aspects that make life at Saint John's a unique experience. A lush, full color brochure and accompanying direct mail campaign was complemented by a radio schedule which encourages the target to view retirement as the next exciting stage of life.
Holland
7UP
Klement's
Packers
St. John's
Hallmark
Shabahang
Timberline

Henke & Associates, Inc.
W61 N491 Washington Ave. • Box 147 • Cedarburg, WI 53012 • 262.375.9090
Fax 262.375.2262
Copyright 1999. All rights reserved.

 
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