S EVEN UP BOTTLERS OF WISCONSIN - "OFFICIALLY THIRSTY"
SITUATION: 7 UP, Dr Pepper and Royal Crown Cola have allied themselves with the most religiously hallowed institution in Wisconsin - the Packers and Lambeau Field as the "Official Soft Drinks of Lambeau Field."
GOAL: Promote and leverage this association to earn trust of every Packer fan in the state.
SOLUTION: Created eye-catching, integrated media campaign, including TV, radio, point of sale and print, that excited the fans by having the product cascade into Lambeau Field with the theme, "Officially Thirsty".
Holland
7UP
Klement's
Packers
St. John's
Hallmark
Shabahang
Timberline

Henke & Associates, Inc.
W61 N491 Washington Ave. • Box 147 • Cedarburg, WI 53012 • 262.375.9090
Fax 262.375.2262
Copyright 1999. All rights reserved.

 
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